The principles of effective communication also apply to the RTB. Whatever the channel, relevant offers and attractive setting make a difference first.
We work proactively with each web communication manager, webmaster, responsible for acquisition, marketing director with whom we identify the needs, expectations and goals to follow.
Advertiser or Agency, each objective need a personalized answer :
Whether your goal is brand awareness, visibility or acquisition prospects, the goal is to generate quality traffic to your site. To help develop your brand , we optimize your campaign based primarily on performance indicators display.
- Diffusion on quality sites
- Diffusion in contexts in relation with your brand activity
The use of impact formats :
- Display : 300×600, Expand, Site Covering
- Vidéo : in-banner or pré-mid-post roll
- Maximize your visibility and brand image , we use technologies to measure the visibility of your banners (how long any surface was visible ? ) And to ensure the respect of your e- reputation. We target the most rewarding advertising space for your brand.
- The right users : we broadcast your ads to Internet users in your target through the use of best datas market . And we limit the loss of dissemination to users not belonging to your target and / or not interested in your offer.
- Reporting : with our custom online platform , you have access to the most relevant indicators : CPM , number of impressions, clicks , clickthrough rate . You get customized reports and balance sheets : rate visibility XX Top sites Top banners.
Your goal is to increase the number of conversions generated on your site. To help increase the conversion rate , we optimize your campaign based on the performance indicators of transformation.
“Test & Learn ” we implement multiple strategies targeting and online exposure for your campaign in order to identify the most efficient ( targeting, formats , locations, media , messages).
Our tools , with appropriate strategies, learn progressively and look for locations to invest accordingly to ensure diffusion banners to users who have the highest probability to initiate a relationship with your brand.
- Maximize results : we optimize your campaign for the performance generated correspond to objectives. The quality of targeting and learning allow us to meet the KPIs set before the start of your campaign.
- Brand safety : the performance should not be at the expense of e -reputation . We add to all our campaigns tool brand for your safety messages are disseminated in quality environments and your brand respected.
- Un reporting adapté : with our custom online platform , you have access to the most relevant indicators : CPM , conversions, conversion rate , CPA / CPL , ROI, etc. . You get customized reports and balance sheets : rate visibility XX Top sites Top banners.