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AD IMPRESSION

An ad impression matches an ad exposure. Ad impressions are the number of times an ad is displayed within a webpage consulted by a visitor. Ad impressions are numbered by ad servers. Ad impressions measure an Internet advertising campaign volume and power. An ad impression differs from an ad view because an ad can be…

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Ad network

Un ad network ou réseau publicitaire est constitué d’un ensemble de sites regroupés dans le cadre d’une offre publicitaire plus ou moins homogène et plus ou moins transparente pour les annonceurs et agences.

Ad network

An ad network is a company that supplies advertising to more than one website. Usually, ad networks either supply ad content or manage advertising space on a website based on content on the site or the preferences of the user visiting the site.

AD PAGE VUE

Page displayed on the screen on which appears one or more advertising objects regardless of their format. Be careful not to be confused with advertising impressions (ad impressions).

ADEXCHANGE

Un ad exchange est une plateforme automatisée de vente et d’achat d’espaces publicitaires sur laquelle se rencontrent les demandeurs d’espaces (annonceurs , agences média et réseaux de reciblage) et les offreurs (sites supports éditeurs, réseaux, régies). Un ad exchange permet d’automatiser quasiment totalement les phases de négociations / achats et celles d’implémentation des campagnes. Sur…

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